2017 Shutterfly Holiday Campaign
Campaign Art Direction / Photo Art Direction / Design
The holiday season is Shutterfly's biggest and highest revenue driving time of year. As the leader in personalized holiday cards, gifts and home décor, it was important to give the brand's seasonal expression a distinct point of view. With that, we developed a campaign: Make Holiday Magic. The campaign conveyed a sense of wonder, whimsy and glow that would capture the spirit of the season. The campaign look, feel and sound was then applied to our 2017 holiday catalog, homepage, and other CRM outlets.