At the end of 2017, the Tiny Prints brand had the challenge of standing apart from its sister brand Shutterfly during the holiday season. To prepare for the brand's highest revenue driving time of year, my creative team and I were tasked with creating an inspiring campaign for the fourth quarter. With many competitors in the holiday card market, we leaned into the Tiny Prints ownership of the premium, customizable stationery experience, creating an expressive, inspirational, and textural campaign. The campaign was then applied to our 2017 holiday catalog, homepage, and other CRM outlets.
I was the lead art director and lead a team of 5 to over-deliver solid financial results, year over year.