Tiny Prints Relaunch
Brand + Campaign Art Direction / Photo Art Direction / Design
In June of 2017 Tiny Prints joined the Shutterfly platform to create a more holistic, personalized shopping experience between the brands. As the two brands came together, it was very apparent that Tiny Prints had to separate itself and occupy a more premium space. With that, the photo direction, typography and tone of voice changed to stand out from Shutterfly. The rebrand included a new home page, email marketing efforts and direct mail.