Tiny Prints + Shutterfly Relaunch
In June of 2017 Tiny Prints joined the Shutterfly platform to create a more holistic, personalized shopping experience between the brands. Previously, the sites ran independently of one another, making the overall customer experience very disjointed. As the two brands came together, it was very apparent that Tiny Prints had to separate itself and occupy a more premium space. With that, the photo direction, typography and tone of voice changed to stand out from Shutterfly.